Fiat Nuova 500, or simply Fiat 500 is yet another mini car from Fiat which was successful in capturing the desired market segment with its looks and on-road performance. It made its first public appearance in 2007 in Italy. Because of its immense popularity and brand image, Fiat organized a grand party on its launch. The party was termed as the largest party of the decade.
Poland is the central production and manufacturing unit where Nuova is produced along with its sister model, the Ford Ka.Way back in 2004, engineers had presented a concept car called the Trepiùno. Due to its looks and physical formation, the car can very well compete with small segment city cars as well as fashion cars. It is typical four-seater vehicle with a three door hatchback formation. From colours to trim levels, wheel options to decals, customers can now exercise various options to customize their vehicles as per their choice.
Fiat boasts of 5,00,000 different personalized combinations that can be applied to it. Backed with the latest Blue&Me System, the car suffices enough facilities as per its tagged price.
The Fiat Nuova competes well with Volkswagen’s Beetle and BMW’s Mini since it is cheaper than these successful cars and comes loaded with almost every single facility that those cars provide.
Fiat also launched the performance model of Fiat 500 in the form of ‘500 Abarth’. A powerful 1.4L engine with IHI RHF3-P turbocharger is a well rated configuration. A rating of 135 PS (133 hp/99 kW) at 5500 rpm and 180 N·m (133 lb·ft) (206 N·m (152 lb·ft) torque at 3000 rpm is way too hot to handle. But the Fiat Nuova 500 does it wonderfully well. The engine is backed by 5-speed C510 transmission, low ride suspension, dual drive electric power steering with SPORT setting, 6.5 x 16” aluminium alloy rim with 195/45 R16 tyres and 4-wheel disc brakes (front ventilated). Its cost of £13,600 is a well deserved price tag.
Fiat has also launched numerous versions of Nuova 500 which vary in engine type and some configurations. All engines produced by Fiat meet the ‘Euro 5’ standards.
Fiat is proud of its mini car which has done wonders in building the image and brand reputation of its parent company.